The PARZ Performance Studio at WGC
Located at the heart of the club, the PARZ Performance Studio brings practice, custom fittings and coaching directly to WGC London
Book a Custom Fitting
The PARZ Studio at WGC London is more than a performance studio - it’s a personalised golf experience. Backed by data, driven by service, and stocked with trusted brands, this is your one-stop destination for better practice, smarter fittings, and professional lessons.
PARZ is known for its “Precision is Personal” ethos - and now, you can experience it on-site. Whether you’re upgrading your driver, rethinking your wedges, or just want the best fit possible, the team is here to help — no pressure, no guesswork.
PARZ is known for its “Precision is Personal” ethos - and now, you can experience it on-site. Whether you’re upgrading your driver, rethinking your wedges, or just want the best fit possible, the team is here to help — no pressure, no guesswork.
Fitting
Precision Comes Standard
Custom fitting is at the core of the PARZ experience. Using TrackMan technology, our team provides data-backed fittings tailored to your swing, goals and game. From beginner to elite, every golfer deserves equipment that fits.
Fit


PRACTICE
Performance-Built Studio
Practice at WGC London is built for performance. Step into a TrackMan-powered studio and train with real data, instant feedback, and total focus. Whether you’re sharpening your distances, working on consistency, or just getting reps in, every session is designed to move your game forward. No guesswork — just meaningful practice, on your terms.
Shop
LESSONS
Expert Coaching
Train with a certified PARZ PRO in a world-class environment built for progress. Every lesson is tailored to you, backed by data, and built to deliver results.
Design

Ready to Find the Right Fit?
Book a custom fitting session at the PARZ Pro Shop, right here at WGC London
Frequently asked questions
Your Shop FAQs
Do I need to be a member to use the shop?
No — the PARZ Pro Shop is open to all visitors and guests.
How long does a fitting take?
Standard fittings take around 60 minutes. More time can be arranged if needed.
What brands do you stock?
We stock leading performance brands across clubs, balls, apparel and more. Product lines are reviewed and updated seasonally.
Can I demo clubs before buying?
Absolutely — demo options and TrackMan analysis are included in every fitting session.
Do you sell WGC London merchandise?
Yes — exclusive WGC-branded items are available in-store only.
